The human attention span has been on the decrease for the past few years and now scientists believe our attention span on a subject or task is shorter than a goldfish which is 9 seconds.

  • Facebook
  • Twitter
  • Google+
  • Pinterest

What does this mean for your content marketing?

  • People no longer have the patience to view/read your content.
  • Keeping the attention right from the start of your post, blog or ad.

One way to combat this is by using ephemeral content.

Disappearing content, sometimes called ephemeral content, refers to posts on social media that delete themselves automatically after a set amount of time, usually 24 hours, has passed.

Instagram and Facebook Stories are examples, as these sets of photos and videos disappear after 24 hours.

In social media marketing, disappearing content is short and with special features that can inspire users to engage with your content.

Stories on both Instagram and Facebook are a fantastic way to market your business. It provides your audience with a short glimpse of your content allowing them to see the content in a really short space of time.

As part of your content strategy, note the following;

  • Instagram Stories are perfect for a call-to-action focus (visit my website, buy my products, read my blog, etc.).
  • Use Facebook stories that come with many interesting and funny features.
  • Use filters, emojis, stickers or text in your story to give it a fun vibe.

Check your stories regularly after 24 hours to know how well they did and how many views they had. When you do this on a weekly basis, you can know which content your audience engaged with more and do more of that content

Do you use stories as part of your content strategy? How well have they worked for you?


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